Saatchi & Saatchi Thailand & Singapore show how powerful first impressions are in new Oral B 3D White campaign
Saatchi & Saatchi Thailand & Singapore introduces the ‘white smile power’ in this #WhiteisGreat campaign for Oral B’s new 3D White. The two films showcase how making a good first impression doesn’t have to take time.
The campaign demonstrates how powerful first impressions are and how someone’s first impression of you might be of your smile.
The short films show the mightiness of ‘white smile power,’ because whenever you smile with Oral B 3D White, impressions happen that can change your life.
Credits
Client: P&G
Product/Service: Oral B 3D White
Creative Agency: Saatchi & Saatchi Thailand and Singapore
Chief Creative Officer: Sompat Trisadikun, Ajay Vikram
Executive Creative Director:Paroon Suthaveepramochanon
Creative Director: Somchai Jiu
Art Director: Salin Chumwong, Jocelyn Chabanis, Eugene Pua, Bernard Tan, Sompat Trisadikun
Copywriter: Ruksaporn Pornkeeratikul
Regional Business Director: Penny Sadlier
Managing Director: Weeranuch Duangpikool
Account Management Director: Peerajet Sringean
Group Account Director: Chidlada Gabites
Account Director: Cherylene Chew
Account Executive: Pornpatch Thanaprasitikul
Agency Producer: Sompetch Nuntasinlapachai
Regional Head of Planning: Jordan Price
Strategic Planner: Paemika Vesaratchpong, Kelvin Wang
Production Company: Puean Production
Film Director: Natavut Leewairoj
Assistant Director: Phiraphong Thongfoy
Production Producer: Warittha Todilokwet
PM: Kittithep Sampao
D.O.P: Abhisit Prasongsup
Casting: Chutimon Lertvanitchkijkul
Stylist: Angsana Tulakorn
Location Manager: Kornkaew sriinsut
Editor: Sarawut Kaweethammawong
Colorist: Chaitawat Thrsansri
Art: Nattapong Pokiaw
Sound Production Company: Prodigoious
