KFC increases online sales by 15% in the first month of Master Chick campaign created by Brilliant & Million Thailand
As we all know the Covid-19 pandemic caused a global health and economic crisis which lead to changes in consumer behaviour especially in terms of eating out. Brilliant & Million Bangkok was tasked with creating excitement and drawing attention to KFC in a different way to their competitors.
To make KFC top of mind when ordering out, Brilliant & Million Bangkok launched the ’Master Chick’, a campaign that leveraged KFC special deals and created a wider variety of menus to keep things interesting for the customers rather than consistently choosing between the same special deals or promotions.
The campaign earned 600,000+ engagements online and lead to a raise in online sales by 15% during the month the campaign launched. Customers where also invited to download The KFC Masterchick cookbook online so that they could make your own KFC meals at home.
Agency: Brilliant & Million, Bangkok, Thailand
Chief Executive Officer: Sorada Sonprasit
Chief Creative Officer: Sompat Trisadikun
Executive Creative Director: Titipun Tubthong
Creative Director: Kanokporn Kulsri
Creative Group Head: Thapakorn Chandee
Copywriter: Thanakorn Taisiripanith
Head of Strategy: Vibhu Harnvarakiat
Digital Strategist: Kan Tanarattananon
Group Account Director: Thanaporn Chankitmunkong
Account Director: Jidapha Pimthanothai
Account Supervisor: Chutamat Chanangsri
Designer Group Head: Lerpong Limpiviriyajit
Head of Multimedia Designer: Yuttana Chaiwat
Designer: Sutiwus Suwattanawongchai
Designer: Wijitra Fungfueng
Social Management: Chutima Huabkhunthod
Social Management: Jarinporn Buathong
Social Management: Pailin Hongsakul
Agency Partner: Publicis One Thailand