Leo Burnett India’s new campaign for Amazon Prime focuses on how your mood decides for you when choosing what to watch
Amazon Prime Video has launched this ‘What’s your mood’ campaign created via Leo Burnett India. The three films showcase the the huge range of content available on the service.
This campaign highlights Prime Video the home to the largest, latest and exclusive array of content available on the service for every possible mood and emotional disposition. Titled ‘What’s your mood’, the campaign is based on the simple idea that people watch content based on their moods, not genres. This simple formula made for an exciting way to talk to consumers about Amazon Prime Video’s wide content offering.
The films capture this sentiment in a light hearted and engaging way, by portraying mood switches in relatable settings, but more importantly showcasing matching titles available on Amazon Prime Video, for each and every depicted mood. Some of the titles featured in the three films include This is Us, Bandish Bandits, Made in Heaven, Marvelous Mrs. Maisel, The Boys, Mirzapur, Paatal Lok, Ok Jaanu, Covert Affairs, Chemical Hearts, War, The Match Breaker, 2.0, O Kadhal Kanmani, Janu, Love Mocktail, IT Chapter 1, The Conjuring, Tumbad, Comicstaan, One Mic Stand, Big Bang Theory, O Sthree Repu Ra, Bhaagmathie, Unakenna Venum Sollu and so on to capture viewers’ emotions behind their moods. From heart-warming to heart breaking, spine chilling to rib tickling, you’ll find content that matches your every mood on Amazon Prime Video.
Rajdeepak Das, Managing Director India & Chief Creative Officer, South Asia, Leo Burnett, said: “Amazon Prime Video has one of the most extensive content libraries and exciting range of titles. We wanted to connect with the audiences and talk about its varied content which will appeal across all age groups and genre preferences. We realised most of the times people decide what to watch basis their moods, which is a combination of need, states and occasions, and our latest campaign reflect this with a light-hearted and fun films which we are sure will connect with our consumers. How you showcase the range in every film genre was the challenge. But I think the team did a great job in executing the creative ideas in an entertaining way.”
Creative Agency: Leo Burnett
MD – India & CCO – South Asia, Leo Burnett: Rajdeepak Das
MD – India & CSO – South Asia, Leo Burnett: Dheeraj Sinha
Executive Creative Director: Mayuresh Dubhashi
Associate Creative Director: Vignesh Iyer
Art Director: Durgesh Pragati, Satish Amble
Senior Vice President: Ashima Mehra
Brand Services Director: Manjiri Shedge
Brand Strategy Partner: Shibani Mitra
Brand Strategy Director: Vishana Devnani
Production House: UBIK Films
Director: Surjo Deb
Executive Producer: Sonu Bhandari & Saikat Chakraborty
Producer: Daya Suryavanshi
DOP: Mitesh Mirchandani – DOP
Music Dircetor: Abhishek Arora
Production Designer: Indrani Pillai