Spicy Oishi Prawn Crackers take over TikTok with first ever shrimp-fluencer campaign via TBWA\SMP Philippines
Where do Gen Z-ers and millennials go when they’re bored in the house? Onto their phones to swipe away on TikTok for hours and hours, which made it the perfect place for Oishi’s latest Spicy Oishi Prawn Crackers campaign created by TBWA\Santiago Manganda Puno Philippines.
From hittin’ the whoa to #WipeItDown, TBWA\Santiago Manganda Puno studied the trends on the platform to come up with the ideal influencer for the brand. Enter @hothipon, the dancing and thirst-trapping TikTok hottie. But he’s no ordinary influencer, he’s a shrimp-fluencer with a hunky body and an AR Filter prawn head.
@hothipon was introduced through the #HOTtawChallenge, the explosive dance craze that blew up on TikTok. Through his sleek moves, he got TikTokers grabbing their Spicy Oishi Prawn Crackers and busting out their hot moves.
Agency: TBWA\Santiago Manganda Puno
ECD: Melvin Mangada
CD: Cj de Silva-Ong
COPY: Theodore Pateña
ART: Kirby Jagape
Business Unit Director: Noelle Segundo
Account Director: Andrew Licaros
Producers: Sunny Lucero and Francis Bagnes
Production House: How’s Everything
Director: Gino Montalvo
Planners: RJ Paculan, Chino Testado and Kyna Marquez
Digital Producer: Eugene Valencia
AR Filter Developer: Teejay Jamlang