Dozo rice crackers releases new campaign via Brilliant & Million Thailand

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Dozo rice crackers releases new campaign via Brilliant & Million Thailand

Brilliant & Million Thailand has launched a campaign for Dozo to increase sales during Covid-19 and sustain its position as Thailand’s number one rice cracker brand.


Dozo products are known for being the perfect snack when ‘sharing’ moments, which consumers have come to recognised. Due to the current Covid-19 crisis, their are less occasions for people to hang out together which has lead to a decrease in sales.

The campaign sets out to change the consumers’ mindset and redefine Dozo products to snacks that you can enjoy during everyday moments. By launching a new online campaign that changes the Covid-19 moment by adding fun and excitement into dine-in moments at home, Food and Lifestyle KOLs are deployed to create new menu with Dozo rice crackers.

The concept inspires the consumers with new recipes created with Dozo products mixed and matched with other easy-to-find ingredients that will compliment the taste of Dozo products. Via this campaign, Dozo is telling the consumers that Dozo wants to help them get through any moment, even during the Covid-19 crisis.

The campaign has generated almost 30 million people reached, 1.3 million+ engagements, 3.7 million+ comments and 2.4 million+ views.


Brand : DOZO
Company : Berli Jucker Public Company Limited (BJC)
Campaign Name : Snack That Is Just Not Snack
Agency : Brilliant & Million
Chief Executive Officer : Sorada Sonprasit
Chief Creative Officer : Sompat Trisadikun
Executive Creative Director : Titipun Tubthong
Creative Director : Kaiwan Teanngam
Associate Creative Director : Kiradit Mekanontchai
Creative : Thananchanok Chaipeth
Head of Strategy : Kanokporn Kulsri
Strategic Planner : Natthapol Khowwisut
Digital Content & PR Group Head : Patsanun Jeenanat
Digital PR Manager : Kamolchanok Pitukjariychat
Digital PR Executive : Kanleena Netichokethananont
Digital Content Editor : Phitcha Benjatikul
Group Account Director : Thanaporn Chankitmunkong
Associate Account Director : Warin Waiyavut
Account Manager : Jariyaporn Jirapattanakul
Account Executive : Ratchada Rujiworakulthong
Account Executive : Kanchaporn Boonsai