Jason Romeyko, Worldwide ECD, Serviceplan Group rains change on the ad industry with new ‘The Rainmakers’ video series
Serviceplan Group is “raining” change on the advertising industry with ‘The Rainmakers’ series of video talks. In the new video series “The Rainmakers”, experts from Serviceplan Group’s Houses of Communication worldwide share their expertise on the latest trends in the communication and marketing industry. In the first episode, Serviceplan Group worldwide executive creative director Jason Romeyko explains the concept of ÜberCreativity, and how creativity can enable an agency to be at the top of its game.
The Serviceplan Group is launching a new business content series entitled “The Rainmakers”. Six times a year, specially produced videos will highlight the latest and most important global trends in creativity, design, media and digital. The series was initiated by Romeyko and Marcus Schnarr, CMO International Serviceplan Group.
It is hosted by Romeyko who meets international experts from the world of communication selected for their expertise in different sectors to share their insights on a curated series of themes. The videos will be shown on the website therainmakers.serviceplan.com and on the Serviceplan Group’s social media channels, and will be shared with marketing decision-makers in a regular newsletter.
The first video in the “The Rainmakers” series focuses on ÜberCreativity: Romeyko uses vivid examples to show why this higher form of creativity, in which different disciplines, talents, cultures, media and technologies come together and interact, is essential for successful customer projects. He also talks about the creative process of so-called WigWams, in which a wealth of ideas and solutions for a brand are developed in just four hours, a process that normally takes three to four weeks.
“The Rainmakers“ is produced by Media Ready. The second issue will be published in October. In a dialogue with chief digital officer international Tim Schnabel, Romeyko talks about the new production unit TheHubz.com, and reveals how it is possible to radically simplify production processes of individualised, personalised and automated assets, according to the principle: “Someone, somewhere is always working for you”.
Watch the first episode of The Rainmakers with Serviceplan Group’s worldwide executive creative director Jason Romeyko explaining the concept of ÜberCreativity, and how creativity can enable an agency to be at the top of its game: