Dell appoints VMLY&R India to both Consumer and Small business portfolios

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Dell appoints VMLY&R India to both Consumer and Small business portfolios

Dell has appointed VMLY&R India as its lead creative agency in India for both the Consumer and Small business portfolio. The mandate was won after a competitive pitch.


The move indicates Dell’s intent to adopt a post-digital mindset towards marketing. VMLY&R India will go beyond traditional creative agency duties to create an overarching Connected Consumer Experience for Dell, which will span the entire width from mainline, digital & social communications, platforms & experiences and data.

Ritu Gupta, Director- Marketing, Dell, said: “With the evolved customer journey and changing purchase behaviour it was important to select the agency that brings capabilities in elevating connected consumer experience.”

Anil K Nair (pictured above), Chief Executive Officer, VMLY&R India, said: “We live in an ever-evolving world, where decades of digital adoption has now been compressed into a few months. It poses a great opportunity for an iconic brand like Dell to be portal; connecting them to various aspects of their lives and they get to live, learn, walk and play. The mandate for VMLY&R India is to think beyond the obvious and focus on a superior and seamless customer experience.”

VMLY&R handles the Dell Technologies brand globally, in a multi-faceted relationship that includes brand strategy and creative, martech, customer experiences, social strategy/content, and thought leadership.