Dentsu builds momentum in Singapore with multiple business wins

Dentsu International has announced several new business wins and reappointments. Singapore-based fintech start-up, Hoolah has appoined the agency and they will continue relationships with the Lee Kuan Yew School of Public Policy and the Coffee Bean & Tea Leaf, among others.

Dentsu Singapore CEO, Prakash Kamdar (pictured), said: “We have been both consistent and persistent in our business approach within the market since 2019. With 2020 being a particularly trying year for businesses across Singapore, we are appreciative of our clients and, increasingly, new partners entrusting us with mandates that will enable us to support their recovery amid the downturn, and eventually growth, as the economy emerges stronger.”

Dentsu’s Creative, CRM, and Media groups in Singapore will lead each of the accounts in varying scopes whilst bringing holistic business solutions from across the group.

Singapore-based fintech start-up, Hoolah, has appointed Dentsu to accelerate its commerce capabilities. Under the appointment, Isobar, part of network’s Creative group, will focus on building a Salesforce cartridge to enhance Hoolah’s payment solution, which helps consumers Buy Now and Pay Later over 3 interest-free installments.

Hoolah’s Founder and CEO, Stuart Thornton, said: “Isobar is a Salesforce Platinum partner with rich Salesforce Commerce Cloud implementation and Salesforce cartridge development experiences. Apart from it being a strong e-commerce partner for many top consumer brands, we also appreciate that dentsu has a strong presence in APAC and expertise in multi-country implementations.”

In separate appointments, Isobar is also extending its work with Panasonic through a new regional platform roll-out across nine markets in APAC for its customer service unit while dentsu’s CRM group, led by its global creative B2B agency, gyro, has welcomed global network infrastructure provider, CommScope as a new client.

Dentsu has also secured a number of renewals with Gyro being awarded a sizeable projects by B2B clients, Mastercard, Magento Commerce and Marketo Engage, and its CRM group, led by its award-winning digital marketing agency, Happy Marketer, a Merkle company, retaining two local partnerships with the Lee Kuan Yew School of Public Policy and the Coffee Bean & Tea Leaf.

Regionally, Dentsu has also recently announced that its Media agencies, Carat and iProspect, have taken on an expanded scope with Philips’ consumer electronics business in the APAC region following a competitive pitch. Based out of Singapore, the appointment will focus on developing an integrated performance and commerce hub.

Kamdar added: “Our strong pipeline of recent appointments is an endorsement from our clients in our ability to bring together the best of our disciplines and talents as One to drive their business success. As a company that sits at the heart of how brands engage with their customers, we will continue to explore opportunities to support businesses across Singapore navigate through the current environment, and flourish once again.”