Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Shelley Smoler, executive creative director at Droga5, London.
We’re a strange tribe, us advertising creatives. We’re happiest when we’re shouting about anything but ourselves. I happen to think that’s because hidden behind the dark sunglasses of our cynicism is a quiet longing to make work that makes a difference. This week, I was lucky enough to judge some work that does.
Winner: Change the Ref ‘Unfinished Vote‘. This poignant film brings Joaquin, a victim of gun violence, back with the help of AI to deliver a compassionate appeal to exercise a right that he no longer has. This would have been the first time he could have voted, which is why it’s so aptly titled ‘Unfinished Vote.’ Put aside the horror and the outrage for a moment and you realise how fine a line is drawn here: too much emotion played too quickly would betray the technical feat of reassembling a persona from digital traces. Too little feeling, and the message would be lost in the execution. When you’re dealing with a lost son, there’s no margin for error. Remarkably, both the digital and the spiritual Joaquin combine with an eerie humanity that’s pitch perfect in my opinion. Continue reading on Bestadsontv.com…