SOUR Bangkok and SangSom rum team up with Thai artists during COVID-19 lockdown to create ‘The Portfunlio’ drinking card game
The COVID-19 outbreak has changed the world causing some form of lockdown to almost every industry. SOUR Bangkok and SangSom have partnered to help Thai artists who are suffering from canceled exhibitions, closed weekend markets and loss of commission.
Thai rum brand SangSom has a long history in supporting Thai artists, who are the subculture of the brand. To help artists get through these tough times, they found that during lockdown, at home alcohol consumption increased. So they decided to hijack these at home drinking moments in a creative way. That’s how the ‘The Portfunlio’ was born. A matching art game that matches more than cards. It matches artists with brands. In these special edition cards, each matching pair of cards featured the work of a Thai artist along with each artist’s name and contact info. The artworks were selected from more than 800 submissions.
The ‘Portfunlio’ cards were distributed to owners and marketers of companies that could put their beautiful work to use in business like fashion, cafes, restaurants, hotels, spas and beauty clinics, event advertising agencies and more.
The campaign success reflects that special edition cards game is a stress relief tool and its connection among art lovers during these difficult times with art preferably over a glass of SangSom.
Credits
Client: SangSom
Agency: SOUR Bangkok
Managing Director: Pimmard Leenutaphong
Executive Creative Director: Damisa Ongsiriwattana
Associate Creative Director: Nopparath Eksuwancharoen
Copywriter: Rujrada Rienvatana
Art Director: Supapit Tipsomponddee
Senior Account Manager : Somruetai Sanchayakorn
Social Media Director: Napas Warasestasak
Planner: Popethorn Parkpittchaya
PR & Social Media Manager: Jiraphat Chaithongkham
Producer: Wuttipon Thanopajai
Photographer : Patcha Kitchaicharoen
Prop Stylist : Pimfun Chaisongcroh
Photogrepher Assistant : Worapot Jaikla, Yodboon Satyalakha, Manliga Wongmeangma
Prop Stylist Assistant : Thanaporn Boonpak
Prop man : Chaiyo Loeamornpagsin
Retouch : Thodsaphon Khongkam
Animation: Fuum Studio
