airasia.com has revealed its brand new identity online as a super app, completing airasia’s transformation from an airline into a comprehensive digital lifestyle platform for everyone.
To reflect he new direction of the company, a new look logo and visual identity created by 72andSunny, Singapore has been released. A new tagline and communications style were further developed by airasia’s internal brand and creative division.
Chief Brand Officer Rudy Khaw, said: “AirAsia is so much more than an airline and now we have a new brand that reflects the diversity, ambition and vision of the company. Essentially we’re retained the core of what has made airasia successful and loved but propelled it into the future for a new age and a new world.”
“The new visual identity includes a contemporary, simple and digital looking logo to embody the simplicity, inclusiveness and accessibility of the brand. Our tagline is a simple move from “now everyone can fly” to “for everyone” and demonstrates that we are no longer just an airline and we retain our core values of inclusiveness and accessibility for all.
“We have realised our dream to connect to people beyond travel. airasia.com is a super-app that brings together different product offerings from exciting experiences and activities, to food and transportation, new shopping discoveries, seamless digital payments, and more. Today, everyone can experience a whole lot more with airasia. The airasia.com super app provides a simpler, faster and more convenient user experience with over 15 types of products and services under three main pillars, which are travel, e-commerce and fintech.”