Seen+Noted: PornHub releases hilarious music video showing household objects exclaiming it’s ‘Not My Job’
Since the beginning of confinement, Pornhub’s viewership has gone through the roof. But in these lonesome and desperate times, it seems some viewers have gotten a bit too crafty with their solo sexual exploits. Which is why BETC Paris and Pornhub Toys have teamed up to create ’Not My Job’, a hilarious campaign that sees a variety of phallic and vulvic household objects protest their roles as makeshift sex toys to the tune of The Blood Hound Gang’s classic hit ‘The Bad Touch’.
The music video, which coincides with the 20th anniversary of the original track, and was directed by Iconoclast’s rising star and Instagram influencer Alice Moitié, features cucumbers, vacuum cleaners, electric toothbrushes, and yes, even car tail pipes rapping their woes and advocating for the use of Pornhub sex toys instead. All of the objects found in the video and accompanying digital promo activation are taken from real stories found online.
“We actually did an incredible amount of research for this project,” said creative director David Martin Angelus. “We scanned hundreds of articles and forums online to find the wildest objects that had been used as sex toys. It’s amazing what people will have sex with when there isn’t a sex toy handy, especially in the current climate of shelter in place.” A Pornhub representative added, “Given the risk of touching others during this COVID 19 crisis, we believe you’re better off touching yourself!”
At the end of the video, viewers are invited to try their luck – and test their dirty minds – on the Pornhub Toys site, where 250 objects people on the internet had admitted to using for sex were turned into single-use discount codes, so that the objects people shouldn’t use could help them buy the toys they should. To incentivize people to get dirty, the discount increases the weirder the object.
For those who aren’t fast enough to get one of the original 250 discounts, Pornhub has created a social mechanism for generating new codes. Fans just have to snap a picture of an inappropriate object they’ve used for sex with the hashtag #notmyjob, and Pornhub will direct message them their own, custom discount code.
The film’s director, Alice Moitié, won the 2019 Young Director Award in France and was listed by Elle magazine as one of the 50 young people shaking up creativity in the country. Her photographic work has seen her capture iconic popstars like Miley Cyrus and A$AP Rocky. As a future female leader of the French film scene, Moitié doesn’t shy away from sex-positive work. Of the project, Moitie said, “As soon as I heard the idea, and that the client was Pornhub, I was in!”