A relaxed Virat Kohli stars in Blue Star’s latest campaign via FCB Interface India
Blue Star Limited has released their latest campaign via FCB Interface India starring brand ambassador, Indian Cricket Captain, Virat Kohli to launch a new range air conditioners with Virus Deactivation Technology (VDT).
The film tells the story of why Kohli is so relaxed at home. The breakthrough technology enabled ACs by Blue Star Limited to be developed with an advanced filter technology from Livinguard, Switzerland, that deactivates microbes and viruses in the air that passes through the filter. These ACs offer increased levels of safety and comfort, just when people need them the most.
Mr B Thiagarajan, Managing Director, Blue Star Limited, said: “The new normal demands new ways of living with focus on an individual’s safety and wellbeing being paramount. Our new and innovative range of products and solutions with VDT deactivates microbes and viruses, when air passes through these systems, thereby providing additional protection to our consumers inside air-conditioned spaces.”
Robby Mathew, Chief Creative Officer, FCB Interface, said: “When you have an AC with phenomenal powers, why beat around the bush? Say it as it is. And the film, starring Virat, does just that.”
Credits
Client: Blue Star
Agency: FCB Interface
Chief Creative Officer: Robby Mathew
Account Management: Ruchita Purohit, Manoj Ramrakhiani, Meet Kuvadia, Sheras Mohamed
Account Planning Team: Gulshan Singh, Sneha Raina, Namrata Lodha
Creative team: Sricharan C, Ashutosh Joshi
Agency Producers: Alpa Jobalia, Ashish Barot
Production House: Future East
Director: Ashim Ahluwalia
Producer: Hemang Chedda
