Fashion brand beautiful people and W+K Tokyo launch a new online brand designed to make “humans feel”
October 20 2020, 10:30 am | | 1 Comment
Japanese fashion brand, beautiful people, believe your stuff should make you feel something, which is why in partnership with Wieden + Kennedy Tokyo they launched beautiful people feels.
This new product line is designed to create different human emotions. Feeling cozy? Have some Cozy Tea. Feeling lazy? Drift off in the Eye Mask Beanie. The first four collections, ‘closer’, ‘ cozy‘ , ‘lazy’ and ‘smarter’ were unveiled today, and will be on sale October 21st.
1 Comment
Isn’t it a given? A lazy effort is what I’m seeing here. What’s next? A food product brand telling us we should taste something?