‘Decide’ is a 5 minute short film, for car brand MG, written and directed by Sanpathit Buranasompob Tavijaroen of Dream Riders Hybrid Creative Company, Bangkok. The film tells the story of a depressing night for a young man who has been dumped by his partner.
Starring young Thai pop singer Jay Jay, the film communicates the new MG ZS “smart” proposition and aims to inspire audiences to think smart when faced with depression and down times in life.
The film quickly reached millions views in the first week of its launch.
Client: MG Sales (Thailand)
Advertising Agency: Dream Riders
Production House: Dream Riders
Director: Sanpathit Buranasompob Tavijaroen