Academy Award-winning filmmaker Jimmy Chin celebrates the spirit of those who strive for greatness in new Colgate campaign via RedFuse

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Academy Award-winning filmmaker Jimmy Chin celebrates the spirit of those who strive for greatness in new Colgate campaign via RedFuse

RedFuse has launched this new campaign for Colgate-Palmolive’s high-performance toothpaste, Colgate Total, titled ‘Made for Greatness’. The campaign launches in Thailand today, with a progressive rollout across Singapore, Malaysia, Australia & New Zealand within the next few weeks.

 

The campaign follows Jimmy Chin, a climber and Academy Award-winning filmmaker as he attempts a highly arduous mountain climb. “I really felt a sense of connection to this idea of how you define greatness. I’m inspired by those who challenge their own limitations. For me, to strive for greatness is a personal journey. You have to demand more from yourself and you have to push your limits. I believe it’s what’s inside that makes you great.” said Chin.

Outside of the film, the campaign also includes integrated communications across out-of-home, digital & eCommerce, and in-store displays.

Lyndon Morant, Regional Marketing Director & Integrated Marketing Communications of Colgate-Palmolive said: “Now, more than ever, people have a stronger resolve when it comes to the world becoming a better place for all. This campaign really shows a turning point – not just for Colgate Total – but for the category as a whole that we can move into a broader, richer territory to connect with people in a way that our category hasn’t done before. Greatness is about demanding more every single day, and that’s the exact attitude we bring to Colgate Total.”

VIEW THE FILM

Credits
APAC
Vice-President Marketing APAC: Yves Briantais
Regional Marketing Director – Integrated Marketing Communications: Lyndon Morant
Regional Marketing Director – Oral Care Category: Laura Vogel
Regional Senior Brand Manager – Pimphan Suwanprateep
Red Fuse
Managing Director: Caroline Slocombe
Regional Executive Creative Director: Kenny Choo
Regional Creative Director: Alex Shipley / Troy Lim
Regional Client Services Director: John Kim / Daniel Cullen
Regional Account Director: Ellen Soh
Head of Production: Jacie Tan
Head of Strategy: Farheen Romani
Production
Film Director: Jimmy Chin & Nick Martini
Executive Producer: Mac Hedges & Jacie Tan
Director of Photography: Cam Riley
Producer: Randall Bourquin
Post Production: RedFuse Production Services
Audio House: Maveriq Studios
Composer: Jérôme Plasseraud

Academy Award-winning filmmaker Jimmy Chin celebrates the spirit of those who strive for greatness in new Colgate campaign via RedFuse Academy Award-winning filmmaker Jimmy Chin celebrates the spirit of those who strive for greatness in new Colgate campaign via RedFuse Academy Award-winning filmmaker Jimmy Chin celebrates the spirit of those who strive for greatness in new Colgate campaign via RedFuse