Suthisak Sucharittanonta, the retired Creative Chairman of BBDO Bangkok, is making his directorial debut with this new film for Ramathibodi Foundation, an organization that provides healthcare and services for the underprivileged in Thailand.
The film was written and directed by Sucharittanonta and tells the introspective narrative of a girl who was abandoned as a baby in the woods among ants and was found and raised by a poor construction worker.
Following the girl’s narration the vision takes us on a journey of the girl’s life – one filled with suffering and sacrifice. From her birth mother abandoning her, to her “new” mother finding her covered in ants – to be saved, only to discover that she has cerebral palsy. Unable to walk, her new mother carries her everywhere, from home to the hospital and back, for life. Unable to speak, Sucharittanonta reveals a twist in the story, the young girl is mute and the entire narration is made up of thoughts in her mind and explains that the selflessness of her new mother means more to her than she could ever express.
“After 3 decades in the advertising industry building and promoting brands and products, I now want to use my experience, passions and skills to promote and encourage the betterment of society for the greater good. This film represents the first step of many to come towards my goal of giving back”, said Sucharittanonta.
Ramathibodi Foundation’s “Giving Life” online film is in line with their belief that “The happiness of giving never ends,” and as testament to that, 19 years and counting, the Ramathibodi Foundation has been looking after the young girl’s health and wellbeing thanks to the generosity of donors.
Clients: Ramathibodi Foundation
Managing Director: Punsiree Kunakornpaiboonsiri
Honorary Advisor: ML Vittratorn Chirapravati
Creative Agency: BBDO Bangkok
Creative Director/Art Director/Copywriter: Suthisak Sucharittanonta
Strategic Consulting/Planner : Goonzue Faction/JintakanSricholwattana
Production Company: The Film Factory
Director: Suthisak Sucharittanonta
Asst Director: Wityawat Lakam
DOP: Chankit Chamnivikaipong
Executive Producer: Rewat Vorarat
Producer: Yannassama Thannitsch
Production Manager : Chotarat Thongmanee
Post Producer: Apichaya Yueprayong
Casting : Anchisa eksirimeteekul
Make up Artist: Pattera Puttisuraseat
Hair Stylist: Jirapa Yoopromrach
Costume: Thida Rosthip
Location Manager: Mathut Siripokakul
Art Director: Toey Jaruwateekul
Editing Company: Matad
Editor: Manop Boonvipas
Sound Production: Wild at Heart
Music Score: Rittee Joel Srichanwongse
Post Production Company: One Cool Production
Colorist: Arthur Lam
Digital Artist:Supphakorn Thungsin