Digital creative and content agency The Glitch in India joins the VMLY&R’s global network

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Digital creative and content agency The Glitch in India joins the VMLY&R’s global network

Indian independent creative agency The Glitch, has joined global experience agency VMLY&R. The new entity taps on the strengths of both WPP agencies, creating a stronger expanded offering through the best of technology and creative expertise.


The integration will see The Glitch become a part of the nearly $1 billion global VMLY&R network, which employs over 7,000 people across 75+ offices across the world. These include three offices in India, based in Mumbai, Delhi and Chennai.

The Glitch senior leaders, including CEO Pooja Jauhari (pictured middle left), Co-Founder & Chief Creative Officer, Rohit Raj (pictured middle right), and Co-Founder & Content Chief, Varun Duggirala (pictured right) will now report into Tripti Lochan, Co-CEO of VMLY&R Asia.

In addition, The Glitch leadership team along with VMLY&R India CEO Anil Nair (pictured left), will form an India leadership council to manage strategic decisions for both companies. The council will be headed by Anil Nair.

Founded in Mumbai in in 2010, The Glitch stands as one of the leading, digitally-led creative agencies in India, employing over 300 digital strategists, technologists, content creators and planners, delivering award-winning campaigns for a wide spectrum of clients including Netflix, Hindustan Unilever, LinkedIn, Lenovo, Diageo, and most recently Microsoft and Triller among many other global brands. With offices in Mumbai and Delhi, The Glitch services clients in India and many other regions of Asia.

“The Glitch has built an incredible team, who provide best-in-class work for their clients. We are confident that with this partnership, we can combine their storytelling expertise with our customer experience and data capabilities to create connected brands that drive business for our clients and impact the communities they live in,” said Tripti Lochan, Co-CEO, VMLY&R Asia.

Pooja Jauhari, CEO, The Glitch, said: “We have flourished alongside WPP in the past 3 years. The founders and I are delighted that we’ve now found a great permanent home for our brand, our company and most importantly, our people. The Glitch is a gender blind, inclusive and progressive high-performance workspace and with this marriage, we’ve found kindred spirits in VMLY&R when it comes to driving the same vision. We’re eager to explore our complementary capability sets for the benefit of our clients’ businesses. With this union, we believe we are in the best position to help our clients be more agile, sharper and ready for whatever the future may bring.”

Anil Nair, CEO, VMLY&R India, said: “This union spells great news for clients looking at building digital-first brands. In addition to cutting edge solutions such as customer experience (CX), commerce , technology, innovation, AI/ML, data, media innovations and good old culture impacting creativity, we will now be able to add new weaponry to our arsenal, including powerful capabilities in brand experience, new-age content, youth marketing, connections thinking, brand publishing, and live creativity amongst others. This makes us the most relevant agency group in the market with best possible capabilities to help our clients future-proof their businesses and succeed in the new paradigm.”