BBH Singapore and Riot Games invite gamers to seize the moment in Wild Rift Southeast Asia launch campaign
In celebration of the League of Legends: Wild Rift Open Beta, Riot Games launched a short film featuring some of the top gaming creators in Southeast Asia, as an ode to players in the region.
The ‘Pentaboom’ film developed by BBH Singapore features top gaming creators from Southeast Asia and was launched on 3rd November across Riot Games’ global and SEA Wild Rift social platforms.
Since Southeast Asia is one of the first regions to launch the much awaited game, the scenes in the film were shot across Southeast Asian cities, each putting a novel spin on scenes that are familiar for local audiences.
The film features cameos from Indonesia’s Jess No Limit, Thailand’s ZBingZ, Vietnam’s Do Mixi, the Philippines’ Alodia Gosiengfiao, Malaysia’s Soloz, Taiwan’s BeBe, and Singapore’s JianHao Tan, Danial Ron, and Sylvia Chan.It’s a call for gamers to seize the moment and forge their own legends with crazy outplays. The film draws inspiration from the iconic and hard-earned ‘Pentakill,’ which is achieved when a player defeats all five of their enemy team’s opponents in a short timespan.
“Southeast Asia was the first region in the world to play Wild Rift, and we wanted to celebrate that. We’re excited to have been able to produce this short film with some incredible gaming creators, in locations that many players will recognize. We hope that the film and Wild Rift will help bring our Southeast Asian community closer together,” said Justin Hulog, General Manager for Southeast Asia, Hong Kong, Taiwan and Macau, Riot Games.
Alasdair Gray, Strategy Director, BBH Singapore said: “A new game creates new stars – from showing off new skills to your friends to becoming a personality in the game’s community, it’s a time full of exciting potential. As an agency full of gamers, we’ve been thrilled to tell this story with Riot Games.”
The film was directed by Roslee Yusof.
Agency: BBH Singapore
Executive Creative Director: Sascha Kuntze
Creative Director: Xander Lee
Senior Copywriter: Luke Somasundram
Senior Art Director: Nico Tangara
Art Director: Amos Lee
Art Director: Jiarong Lee
Business Director: Sid Tuli
Account Director: Ausborn Lim
Strategy Director: Alasdair Gray
Content Strategist: Faith Huang
Data Strategist: Angel Martinez
Producer: Jonathan Gerard
Production Company: Freeflow Productions
Client: Riot Games
Head of Marketing Southeast Asia: Marc Johns
Creative Lead (SEA & Greater China): Anne Tran
Regional Marketing Manager (SEA, TW, HK, MO): Nelson Woon
Marketing Project Manager (SEA, TW, HK, MO): Lionel Wong