Propel Manila has released Starbucks Philippines new holiday campaign which sparks hope as they Carry the Merry, little by little, to launch the annual Starbucks Christmas Tradition: 2021 Planners and Organizers.
“To many, Starbucks is a reassurance that the holiday is here. It has always been part of festivities with its rich mix of familiar and new flavors. And while our celebrations sing a different tune this year, our goal is to ignite a spark of joy and hope in people. This time around, we bring an invitation to carry the merry, little by little, and inspire people to share moments of joy,” says Jo-Ann Ramos, Starbucks Philippines Marketing Manager.
“It’s an invitation to celebrate unconventional merrymaking, taste the joy of little surprises, relish meaningful connections, look forward to new possibilities, and hope for better,” says Raymund Sison, Creative Chief of Propel Manila. “A lot of things will change in the way we celebrate this year, but the joy of meaningful connections will remain.”
Director Luis Tabuena of Provill Studios, said: “Last month, a good friend of mine sent me a photo of a page on her journal; it was a list of places she planned to go in 2020. While I found the page sad, I found the idea of a list really uplifting, and that scene became the emotional spine we built the entire film on. The idea that little by little, we’re all a bit more hopeful – making plans for when the world is better.”
Starbucks has always believed in the power of coffee and art to spark meaningful connections between people and their communities. This is an ode to their wonderfully diverse customers, who have evolved with them throughout the years that they may find a deeper connection to the Starbucks Experience.
“This campaign was extremely special. It was beyond selling coffee – it was about the relationship of Filipinos and Starbucks and the possibilities of tomorrow, despite the backdrop of today,” says JC Valenzuela, Chief Executive of Propel Manila. “It was important for us to make sure this optimism of what could come matters.”