CJ WORX Bangkok raises awareness and quality of Boliden car batteries via humorous product demonstration campaign shot by Mum Films
A car battery is a product that don’t really care about or know the difference between different products. However Boliden car batteries are high quality and the client, via CJ WORX Bangkok, wanted to reinforce this quality. CJ WORX created this humorous campaign that shows the benefits via a product demonstration.
Before this campaign, Boliden had been missing from the advertising market in Thailand for more than ten years. The car battery market in Thailand has a strong market leader who has sales channels spread across the country and large marketing budgets.
With a commitment to product development and confidence in superior materials and better quality, Boliden chose to fight via other channels – the search keywords. The strategy being that that a car battery is a product that no one thinks about until the day it dies. The campaign states that “Whatever Happens…Search Boliden”.
Client: Boliden Batteries
Agency: CJ WORX Bangkok
Chief Creative Officer: Saharath Sawadatikom
Executive Creative Director: Saharath Sawadatikom
Creative Director: Natkanate Ruengrujmethakul
Creative Group Head: Palap Sa-Ngiam
Senior Art Director: Weerayutt Angkharach
Project Manager: Benjawan Sengtee
Managing Director: Chawana Keeratiyutamonkul
Business Consultant & Client Service Director: Warapan Pornphichitpan
Account Manager: Wongsakorn Ubolsawadi, Pattaraploy Gochgorngamud
Account Executive: Anchalee Tiyapornchai, Natchaya Taesriprasert
Production Company: Mum Films
Director: Suthon Petchsuwan
Assistant Director: Chairat Piriyawattanakul
Executive Producer: Pattarajitr Trakarnkate
Producer: Nara Montrekul Na Ayudhya
Production Manager: Dechnarong Boonsongsang