TSLA Singapore launches debut campaign for KFC following their September appointment
The Secret Little Agency Singapore has released its first work on the KFC business since their appointment in September, following a 4 way pitch.
The new campaign, ‘Everything’s Better with KFCHEESE’, hones in on KFC’s iconic, signature cheese sauce: KFCheese, a firm Singapore favourite. The campaign shows it being literally poured on everything from KFC staples like the Zinger, to iconic local dishes, and even adding luscious dollop of cheesy goodness to competitor’s menu items.
“We knew that Singaporeans were already enjoying our KFC’s signature cheese sauce with all of their KFC favourites and wanted to maximise this cheesy indulgence.” said Juliana Lim, Senior Director, Marketing & Innovation at KFC Singapore.
To ramp up the fun KFC will also be including cheeky references in the campaign that Singaporeans will immediately identify; reenforcing the message that KFC Signature Cheese Sauce is so good, it truly goes with everything.
The campaign follows a recent creative campaigns created by KFC across the world, which include the coronavirus censoring of its world famous tagline last month.
7 Comments
If the brief is ‘more cheese’ the work could go in a million (better) directions.
This is something clients can make themselves.
They changed agency for this? You pay cheap, you get cheap.
This is really poor.
There’s not enough reconstituted cheese whizz to dribble/drip/drown this to make it better.
instantly better from all the trash ogilvy had been making for a decade…
This what they did after merging with Mother?