TBWA\China appoints Ali Zein Kazmi as Chief Strategy Officer based in Shanghai

TBWA\China appoints Ali Zein Kazmi as Chief Strategy Officer based in Shanghai

TBWA\China has hired Ali Zein Kazmi as Chief Strategy Officer, effective immediately. Formerly with Ogilvy, Kazmi will lead the strategic offering for TBWA’s Shanghai and Beijing offices and become part of the senior management leadership team in China. He will be based out of Shanghai.


Joanne Lao, chief executive officer, TBWA\Greater China said: “Change in China is continuing at phenomenal speeds. The market landscape and consumer behavior are constantly evolving, bringing both challenge an opportunity for clients”.

“Our purpose at TBWA\China is to accelerate positive outcomes through disruptive creativity. We’re an agency Collective constantly transforming ourselves to meet change head on and create growth for our clients. We’re thrilled Ali joins us at this time, his diverse expertise and proven strategic leadership will bring added depth to the team as we continue to innovate.”

Kazmi brings over 16 years of China experience working across brand leadership, digital transformation and brand orchestration. Prior to joining TBWA, Kazmi was vice president of partnerships and strategic development at Ogilvy Asia. He was based out of Shanghai. In this role, Kazmi spearheaded partner development with WPP operating companies, publishers, and technology upstarts to power customer experience and connections planning at Ogilvy.

Earlier, Kazmi held senior roles at media agencies PHD and Omnicom Media Group, based out of Shanghai. Over the past 10 years Kazmi has offered strategic leadership to world-renowned global brands such as Korean Air, Nescafé, Unilever, and Pernod Ricard.

Kazmi said: “I am delighted to be part of TBWA, especially in China, where there are incredible opportunities for tech and data to accelerate brand building and scaling creativity across brand and publisher platforms.”

Kazmi will be responsible for driving TBWA’s strategic Disruption methodologies and frameworks from a China market context, building connected outcomes across the consumer experience for the agency’s clients.