Seen+Noted: PlayStation takes over Oxford Circus Tube station signage in eyecatching stunt to launch PS5 in the UK
The existing London Underground logo is one of the four icons that make up the controls of a Sony PlayStation gaming console. In a clever outdoor stunt to launch PS5, PlayStation has incorporated the other three logos in a takeover of the Oxford Circus Tube station signage for 48 hours.
The clever stunt is gaining huge publicity around the world.
“We wanted to make the U.K. launch an unmissable event and celebrate it in a playful way with our fans by bringing together a British icon, the London Underground sign, with the iconic PlayStation shapes.” Said Warwick Light, VP at PlayStation UK.