Leo Burnett Thailand launches new work for Krungsri First Choice that shows how your family can’t always be there to look after you
Since the Covid-19 pandemic begun, people have started to worry about their health more. Leo Burnett Thailand released this campaign targeting Gen-Y’s, who are now changing their daily spending habits because just in case they fall sick and need to go to hospital.
Due to the pandemic many of these young adults have been working on a reduced salary, or worse, have lost their job. Krungsri First Choice credit card would like to give these people a good start launching a new deal with a 0% interest up to 6 months instalment plan covering both health insurances and medical fees.
The campaign launched on social media through two online films to announce that they believe that this deal will help them responsibly live their life their own way along with having good health.
Credits
Client: Ayudhya Capital Services Company Limited
Product/Service: Krungsri First Choice
Creative Agency: The Leo Burnett Group Thailand
Chief Creative Officer: Sompat Trisadikun
Executive Creative Director: Ariyawat Juntaratip
Creative Director: Sarut Yungcharoen
Art Director: Sompat Trisadikun, Ariyawat Juntaratip, Sarut Yungcharoen, Kanyaporn Longprasert
Copywriter: Kittinat Prasomsap
Account Management Director: Rathawan Sukanake
Account Director: Pattra Ketsamathi
Account Executive: Naphat Chiangrat
Agency Producer: Rungrudee Chinpratan
Strategic Planner: Praewpakorn Chumsainaayudhaya, Arnon Kanchanapun
Production Company: Factory01 Co., Ltd.
Film Director: Wuthisak Anarnkaporn
Assistant Film Director: Mattanee Uajarernsup
Production Producer: Rungtawan Nanthasaen
D.O.P: Natdanai Naksuwan
Editing Company: Matad Co., Ltd.
Editor: Sippanart Olarnsaritkul
Sound Production Company: Pumpumpumpum Co., Ltd.
Post Production Company: One Cool Production Co., Ltd.
Media Agency: Initiative
