CJ WORX Bangkok celebrates the heros of the street in campaign for Honda to change the negative perception of motorcyclists in Thailand
CJ WORX Bangkok is out to change the negative perception of motorcyclists in Thailand in partnership with Honda Motorcycle. Motorcycles are most used by Thai locals for flexible riding in narrow streets.
A common misconception in Thailand is that most motorcyclist are dangerous and careless drivers. This ‘Hero of The Street’ film features three motorcyclists riding at speed in Bangkok along with negative questions from observers around them, like ‘Why do they ride so fast?’.
The story reveals that they are a doctor who has to deliver a baby in a traffic jam, a journalist who must report the incident and a rescue guard who rushes to save a child’s life in time. They are true ‘Hero of The Street’ on their almost bat-mobile heroic motorcycle.