Flock Creative Network Jakarta and Directors Think Tank Malaysia team up to release new film for Tokopedia
Directors Think Tank Malaysia and Flock Creative Network Jakarta have teamed up to create an epic production for the ‘WIB sale’ for Tokopedia.
The production shoot was meant to be three days, but this got cut to two days due to heavy rain.
Rajay Singh, Co-founder/director, Directors Think Tank, said: “When I got approached by Flock Jakarta, who also happen to be one of the fastest growing agencies in the world, to work on their ‘WIB sale’ campaign, I just knew I had to think ‘EPIC’. I needed to show the great lengths that Tokopedia will go to get that green package to you any time and more importantly anywhere”.
Singh said the post was very important to this job and time was limited.
“I must say that Hilton and his amazing team went above and beyond to deliver such an amazing and complex job in such a short time period, this also included two-three days of mapping. In the end they managed to deliver two 2 minute versions and some 15sec versions.
Hilton Treves, VFX Supervisor, Cinegstix South Africa, said: “The challenge was to create 1000s of people coming together around the 1000s of product offerings, from Tokopedia…
“We went to Indonesia to film this at Bromo Volcano. It was a fairly harsh but beautiful location on the actual volcano. Some of the shooting challenges were around the volcano’s ever shifting weather conditions.
“In order to create the digital crowds, we needed to 3D scan the world, to ensure that any animation stuck to the environmental terraine. We then created a number of digital characters using photogrammetry and 3D modelling. These assets were then used in the crowd simulation software.
“All the shots were either enhanced with the live action in camera or CG extensions, that were composited together to create the scale, so that it had visual impact.
“It was truly a unique look to the project.. The director Jay and his team were exceptional to work with again. He always finds a way to push our limits to greater results.”
Agency: Flock Creative Network Jakarta
Film Director: Rajay Singh
Co-Director: Aiman Aliff
Exec Producer: Era Rahman
Editor: Affandi Jamaludin
Art Dpt: Boedi Gareng
Grading: Katelynn Tan
Post: Cinegstix South Africa, VHQ KL, Eltra Studio
Audio: Egg Productions & TwoAm Malaysia.
PA: Elvin and Bram