Publicis Groupe Hong Kong creates new campaign showcasing how every day gets better with Emma by AXA
CASE STUDY: How can Emma help you today? To raise awareness of Emma by AXA, AXA’s all-in-one insurance and health services app, Publicis Worldwide Hong Kong created a film that takes inspiration from everyday life to show how every day gets better with Emma.
Whether you’re looking to charge your mind and to uplift your mood, check the implication of specific health symptoms, find a doctor nearby, view your policies all in one place, or take advantage of the Post-vaccination Protection incentive that is for everyone, just tap into Emma.
What’s more, by downloading Emma, everyone is entitled to the free Post-vaccination Protection whether you’re an AXA policy holder or not.
The holistic campaign is also supported by a series of key visuals as well as digital assets to encourage everyone to meet and download Emma.
Andrea Wong, Chief Marketing and Customer Officer at AXA Hong Kong and Macau states, “This dynamic, quirky, yet truly authentic film is inspired by slices of life and how Emma by AXA is always by your side so that every anxiety gets relief, every question gets an answer, every doctor gets easier to find, every claim gets easier to submit and every vaccination gets you more peace of mind.”
Carol Lam, Chief Creative Officer at Publicis Groupe Hong Kong, adds, “What sets Emma apart from all other insurance apps out there is that Emma is a name that cares. From her design to her services, Emma personifies how AXA is never too far away to provide you with the peace of mind that everyone is looking for.”
Publicis Groupe Hong Kong
Carol Lam, Chief Creative Officer
Christopher Lee, Group Creative Officer
Jessie Fung, Creative Director
Jackie Wong, Associate Creative Director
Yammy Yeung, Sr. Art Director
Cyan Cheng, Copywriter
Lit Jun, Art Director
Anita Chan, Agency Producer
Dennis Yeung, Director of Client Service
Leon Pat, Account Manager
Holie Ko, Senior Account Executive
AXA Hong Kong And Macau
Andrea Wong, Chief Marketing & Customer Officer
Angela Wong, Brand, Advertising and Customer Management Director
Stephanie Lai, Brand Manager
Iris Cheung, Brand Manager
Winnie Liu, Manager, Digital Media & Acquisition
Roy Lee, Assistant Advertising Manager
Nicole Ho, Senior Officer, Digital Media & Acquisition
Cycilia Chan, Brand Officer
Martin Chau, Director