After the year we have all endured, TBWA\Singapore wanted to give everyone a reason to smile this Christmas by embracing the hot, tropical Christmas Singaporean’s are all going to have, while also giving back to the community.
Singapore residents and the expat community are not going anywhere this Christmas. No winter wonderland booked. No chestnuts roasting on an open fire. And for many expats, they won’t be home for Christmas.
TBWA\Singapore thought a perfect antidote would be to create the Singapore Christmas Sweater, The coolest sweater for the hottest Christmas. Coolest because it’s made of ultra-thin, 100% dry fit material, perfect to keep cool over a turkey roast and some mulled wine.
Most importantly, the sweater is available for sale with all proceeds going towards Singapore charity The Children’s Wishing Well that supports underprivileged children and youth from low-income families.
While the sweaters are only available for sale in Singapore, donations are welcome through the Children’s Wishing Well campaign.