Saatchi & Saatchi Hong Kong releases global marketing campaign showcasing the diversity of businesses Lalamove helps daily
With the end of the year traditionally being one of the busiest periods for businesses, Lalamove launched a new global marketing campaign via Saatchi & Saatchi Hong Kong to underline its position as the on-demand delivery partner of choice during the peak season.
The campaign aims to show the diversity of small businesses that Lalamove helps on a daily basis with on-demand delivery. From a florist arranging bouquets of fresh flowers to a confectioner boxing jars of homemade jam to even a woodworker making a new chair, Lalamove is ready at the push of a button to pick up and deliver the goods in lightning fast time. Lalamove works as fast, if not faster, than the fast-moving business owners.
The campaign was also supported by a series of teaser videos showing no matter how overwhelming the peak season could be, small businesses can be rest assured they have a partner in Lalamove – going as far as peacefully humming the Lalamove brand name as they prepare their products.
2020 has propelled many businesses into digitizing their operations, while reliable and affordable delivery partners have become essential, particularly for small businesses with insufficient in-house delivery capacity. Typically seeing its own order numbers peak during the months of November and December, Lalamove expects those figures to only grow larger as more businesses turn to digital delivery solutions to reach new and regular customers.
Alex Kwan, Director, Marketing, Lalamove, said: “Small businesses have had to become more resilient than ever to survive difficult economic conditions. During the final few months of the year, when businesses are managing the peak season demand, the need for cost-effective, fast and reliable on-demand delivery, available 24-hours a day, becomes greater than ever. We hope this new campaign engages with small business owners and shows that they have a helping hand to get things done”.
Alexis Chiu, Group Managing Director of Saatchi & Saatchi HK, said: “We wanted businesses to immediately think of Lalamove when they want something delivered faster, better. From the new brand jingle to the visual storytelling, Lalamove is at the heart of the narrative, being a trusted partner of small businesses.”
Globally the integrated campaign will run across social, digital, OOH and print advertising. While the media mix differs from market to market, the intention is to reach small business owners and entrepreneurs in the most relevant environments, including billboards and digital ads in popular industrial and commercial districts or through targeted media placements and social ads.