SPAM Brand and BBDO Guerrero have launched an online shop, where you can buy SPAM shirts, caps, hoodies and collectibles as gifts with proceeds going towards donating 12,000 meals to partner hospitals. For every P35 spent at the site, Hormel will donate one meal to a frontliner.
Despite an incredibly tough 2020, there’s still so much to be thankful for – Like tireless healthcare workers battling the pandemic.
Every week, the SPAM food truck delivers meals to a different hospital: the National Kidney and Transplant Institute, Santa Ana Hospital, Philippine General Hospital, UERM Memorial Medical Center, and East Avenue Medical Center. And from these hospitals, the brand also selects a hero of the week. SPAM® Brand will share with its social media followers what keeps that healthcare worker inspired and motivated. The first hero of the week is Alex Nacion of East Avenue Medical Center.
(Translated from Filipino to English) “The simple act of giving honor to health workers and other frontliners, it’s a big deal to us…to know that we are appreciated. Thank you, SPAM® (Brand). It’s from these little things that we get inspiration to continue the fight.” Said Nacion.
Jaynee Dykes, Senior Brand Manager for Hormel Foods International Corporation said: “Christmas is the season of giving. And with this project, SPAM® Brand Gift and Give, the makers of the SPAM® Brand are offering people the chance to give gifts to their loved ones while delivering fresh, hot meals to 2020’s greatest heroes, healthcare workers. And we hope this inspires to spread cheer but also to help people stay safe during the holidays.”