The biggest advertising festival in Indonesia, Citra Pariwara, is in its 33rd year. The festival carried the theme “Creativity Prevails” and Flock Creative Network stared picking up the Creative Agency of the Year Award.
At this year’s Citra Pariwara 2020, Flock Creative Network picked up the Creative Agency of the Year Award.
Other main awards went to SAC as Digital Agency of the Year 2020; Isobar was named Media Agency of the Year 2020, followed by Plush Pictures as Production House of the Year 2020 and PT Rekso Nasional Food as Advertiser of the Year 2020.
This year, Citra Pariwara 2020 has also received support from Wishnutama, the Minister of Tourism and Creative Economy through his remarks which was delivered virtually. Minister Wishnutama appreciated the commitment of the creativity of every individual who always give their best for the advancement of Indonesian advertising industry. “It is my hope that everyone who joined this festival could gain inspiration and take advantage of this great opportunity to improve their creativity and quality of their work. I wish for continuous success for Citra Pariwara!”
Reza Fitriano as Chairman of the 33rd Citra Pariwara Organizing Committee, said: “Even though 2020 is full of challenges, Indonesian creative ‘fireflies’ have been able to prove that we are capable of becoming the light and overcoming ‘darkness’ – this can be seen through the 889 works submitted to us. Congratulations to all winners, I hope this year’s achievements can set new standards to an even higher level,” said Reza Fitriano in a written statement on Friday (11/12/20).
The 33rd Citra Pariwara brought together a set of world-class judges, such as Max Geraldo, President and Chief Creative Officer Gray Brazil as president jury for the Creative Agency category, Nicholas Courant, Creative Officer Ogilvy Singapore as president jury for the Digital Agency category, Hendra Lesmono, Chief Executive Officer of GVM Networks Jakarta as president jury for the Media Agency category, Adam Pamungkas, Founder of Neverland Studio as president of the Print Craft Category jury and Maurice Noone, Co-founder/director, Directors Think Tank, who has won various awards at the Asian level who were appointed as president of the jury for the Production House category: Radio and Film Craft.
Through the submitted works, the judges agreed that this year submissions proved that the creativity of Indonesian talents had a new standard that was higher than before. This international class panel of judges said that the works they rated metals for Citra Pariwara 2020 are capable and worthy of international awards and recognition.
Devi Attamimi, Co-chairwoman of Citra Pariwara 2020 added that Citra Pariwara, despite that it’s being held each year, is not just an award ceremony for the works of Indonesian creative people, but also as a forum for creative young talents to develop abilities and be inspired through a series of seminars and masterclasses. “This year, there were at least 1,300 viewers participating in various series of seminars and masterclasses held by the organizer of Citra Pariwara 2020. This can be realized thanks for the support from various parties, especially brand sponsors, agencies and Production House,” continued Devi.
Being virtually held on December 11, 2020, the awarding night was witnessed by more than 40,000 viewers. The organizer of Citra Pariwara 2020 also invited a number of top artists, including Hindia and Kunto Aji.
Even though the creative industry has also felt the impact of the pandemic, the country’s creative people are able to prove that creativity knows no boundaries and even with various limitations is able to produce works that we can be proud of.
Chairman of the Indonesian Advertising Association – DKI Jaya, Elwin Mok said: “2020 is a proof for the Indonesian creative industry to set a new standard for advertising players who are more resilient and able to compete at the international level.”
Citra Pariwara 2020 Winners Lists:
Creative Agency of the Year:
1. Flock Creative Network
5. M&C Saatchi Indonesia
Digital Agency of the Year:
2. Redcomm Indonesia
3. Berakar Komunikasi
3. I-dac Indonesia
Media Agency of the Year:
2. Wavemaker (GroupM)
3. Kompas Daily
Production House of the Year:
1. Plush Pictures
2. Seven Sunday Films
4. Meraki Film
5. Think Tank Indonesia
Advertiser of the Year:
1. PT Rekso Nasional Food
2. PT Indofood Sukses Makmur Tbk
3. Lazada Indonesia
4. PT Procter & Gamble Indonesia Tbk
5. Koperasi PT DANI