To mark it’s 88th year Tiger Beer launches ‘Yet Here I Am’ campaign via Publicis Communications

Tiger Beer knows what it means to confidently seize opportunities, which the Publicis Communications Team put on display in this new film titled ‘Yet Here I am.’ Tiger reminds everyone to embrace a never-say-die attitude and turn adversity into opportunity.

As Tiger turns 88 this year, the film tells the story of Tiger, a brand born in Asia, a place where neither hops nor barley would grow, at a time when people said it was impossible to brew a tropical lager that would refresh. But against all odds and challenges, Tiger proved to everyone ‘Yet Here I Am’.

“The world has never been so volatile, and the future so fluid. Tiger is a brand born against all odds as 88 years ago, it was inconceivable that we could brew a beer in a tropical climate. And yet, here we are. The video captures the spirit of resilience that the world needs so much of today,” said Sean O’Donnell, Global Brand Director for Tiger®. “In April, we turned that spirit into action with our #SupportOurStreets initiative, which helped F&B businesses in Southeast Asia cope with the stay-home measures. Together, we showed the world that despite unforeseen hurdles, yet here we are, remaining resilient and full of hope.”

Tiger pledged more than €1.8 million in Southeast Asia from its #SupportOurStreets initiative to help F&B outlets during these trying times.

Tiger is also introducing a bold new look on its packaging that will be rolled out worldwide in the coming year, starting in Vietnam this year. Tiger is available in more than 50 markets globally today.

VIEW THE FILM

Credits
CLIENT
Sean O’Donnell – Global Brand Director, Tiger®
Maud Meijboom – van Wel Brand Development & Communications Director
Melissa Teoh – Global Marketing Manager, Communications & Digital
Willem van den Wijngaart – Global Marketing Manager, Market & Channel
PUBLICIS COMMUNICATIONS
Co-Chief Creative Officer: Matt Cullen
Co-Chief Creative Officer: Gary Tranter
Creative Director: Henrique Zirpoli
Creative Director: Ivan Loos
Art Director: Jarryl Lee
Executive Producer: Shareen Thumboo
Chief Strategy Officer: Ed Booty
Group Planning Director: Ali Rezgui
Executive Vice President: Donatien Souriau
Group Account Director: Angelina Tan
Account Manager: Kinzah Iqbal
FILM PRODUCTION
PRODUCTION COMPANY: Applebox Asia Singapore
Executive Producer/Founder: Khoo Peng Tein
Director: Christoph Chrudimak
Director of Photography: Wutthitrai(Thai), Eric Yong(M’sia) and Allan Yap(S’pore)
Production Designer: Kai Pallop(Thai), Leslie Ewe(M’sia and S’pore)
Executive Producer: Farah Fatah
Producer: Dear Naruemon (Thai)Liyana (M’sia) Mela Almonte(S.pore)
AUDIO POST: Songzu Singapore
Executive Producer: Donny Pereira
MUSIC: Song Zu Singapore
Original Composition Comp0ser: Ramesh Sathiah / Nathan Cavaleri
Label: Song Zu
Publisher: Song Zu Publishing
Sound Designer Engineer: Damian Waddell
POST PRODUCTION: Kraftw5rkz
Executive Producer: Bernard Tay
VFX Supervisior: Aik
Editorials: Yong & Timothy Tan
Online Flame Designer: Leong Beng Wee
Online Support: Liew Yew Herng
Colorist: Corey Spykerman
PRINT PRODUCTION
PRODUCTION COMPANY: katapolt photographic management & production
Executive Producer: Adrian Appel
Producer: Aarin MacKay
Photographer: Ljubodrag Andric
Illustrations: Lightfarm Studios
Senior Print Producer: Joanna Lee
POST PRODUCTION: Prodigious
Digital Imaging Artist: Ricky Haryadi / Nurdeane Sjamsudin