beautiful people feels believe that your stuff should make you feel something. Their first film created with Wieden+Kennedy Tokyo and directed by Yusuke Tanaka, gives a peak behind the curtain on how they create products with feelings.
Two ‘feels engineers’ conduct four surreal experiments on fashion crash-test dummies. The experiments answer questions such as, ‘Can a shower make you feel smarter?’ and ‘Can an umbrella make you feel closer?’, making the normally inanimate mannequins feel smarter, cozy, lazy and closer.
The film has a found footage feeling, and is shot entirely on 8mm film. It is set in abandoned, dilapidated buildings, adding to the human feeling and the tangible nature of the beautiful people feels brand.
Four inventions are featured from each of the first four beautiful people feels collections: Dictionary Shower Curtain, Cozy Tea, Inflatable Tote Bag Pillow, and an as-yet-unreleased Zoetrope Umbrella (on sale 2021).
beautiful people partnered with W+K Tokyo on the product design, branding and communication of the beautiful people feels sub-label in October 2020, and the brand celebrates its first holiday season.
In the lead up to the season when people share their feelings the most, a holiday gift box is available with every purchase on the beautiful people feels website from December 11th.