Singapore Tourism Board has launched a new film via TBWA Singapore to inspire a spirit of exploration and curiosity among audiences, to encourage the rediscovery of a new side of Singapore.
Using visual effects, the film communicates a magical, whimsical version of Singapore through the eyes of a little girl.
Through her home-made binoculars, the little girl sees a whole new universe coming to life, from floating super trees at Gardens by the Bay, dancing murals at Kampong Gelam, Tetris blocks floating in Chinatown, playful giant of the National Museum of Singapore, and bobbing cable-cars lining the skies of Sentosa.
The campaign was created by TBWA\Singapore, in collaboration with Argentine director Fernando Livschitz, famous for his surreal visual effects and dream-like films.
“It’s a world rich with fascinating stories and characters that are normally invisible to the naked eye, forcing us to relook at the Singapore we know in a fresher, unusual, and more captivating way,” said Peter Callaghan, Creative Director, TBWA\Singapore.
“Magic happens when locals take a short holiday – or a Singapoliday – to rediscover the country and gain fresh perspectives. As we spend time with our family and friends this festive season, do enjoy the diverse array of leisure experiences in Singapore and continue to support our local tourism and lifestyle businesses with your SingapoRediscovers Vouchers. Public safety remains a priority, so do continue to stay vigilant and enjoy responsibly,” said Ms Lim Shoo Ling, Brand Director, Singapore Tourism Board.
‘A Girl And Her Magic Binoculars’ is part of the SingapoRediscovers domestic campaign which launched in July this year.