Publicis Indonesia appoints Sony Ninchani to chief executive officer role replacing Brian Capel

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Publicis Indonesia appoints Sony Ninchani to chief executive officer role replacing Brian Capel

Publicis Groupe has announced that effective January 1st 2021, Sony Ninchani (on left) will take over as the CEO for Publicis Groupe Indonesia, reporting into Loris Nold, CEO for Publicis Groupe Asia Pacific, Middle East and Africa. She takes over from Brian Capel (right) who has decided to leave the Groupe to focus on the next chapter of his personal and professional life.


Ninchani started her career in strategic planning at FCB India and has worked across many categories, markets, and consumer segments. For over 6 years, she worked across the Tata group companies winning several EFFIES and EMVIES, which led her to move to the client-side leading TATA’s entry into mobile services. At Tata’s, she was the head of Brand Marketing for over 7 years which gives her a great understanding of both client ecosystems and the role of agency partners. Ninchani then moved to Indonesia to set up the planning function for FCB in the region and was then tasked with leading the office in 2016.

Ninchani joined Publicis Groupe in March 2020, to help lead global clients and their transformation in Indonesia, driving the Power of One agenda and assembling solutions for them.

Loris Nold said: “I am very pleased with Sony’s appointment to lead our Groupe efforts in Indonesia. It’s a very important market for many of our clients and I am convinced that under Sony’s leadership we will accelerate on our ambition there.”

Sony Ninchani says: “This has been a year of significant changes and opportunities. I look forward to continuing the good work and the partnerships Publicis Groupe enjoys with the clients in Indonesia. Today more than ever, clients are seeing the value in the Power of One approach and our focus would be to continue to create motivated and effective teams who can bring this to life for our clients.”.