BBDO Bangkok has released a moving film portraying a young married couple in a long-distance relationship for dtac, a leading telecommunications company in Thailand.
‘The First Touch’ tells the story of this couple and the promise from the husband, who has been working abroad, that the couple will be together when their child is born.
However, due to unforeseen circumstances and a force of nature, when the time comes his being there in person is impossible. Although physically apart, the film shows how the husband finds a way to keep his promise and be there for his wife and newborn with the help of 5G innovation.
Anuwat Nitipanont, BBDO Bangkok, CCO, said: “dtac wants to demonstrate how 5G can connect what matters most with a whole range of new and potential experiences that will potentially enrich and empower our lives; we can see this exemplified in our film and how the technology helped make a real human connection at another level possible.”
At its core, the film by BBDO Bangkok highlights the unwavering human desire to stay connected with those we love, regardless of time or space, and how 5G innovation can help play a role in defining and bringing these connections to life in ways we could have never imagined.
Once launched, the film gained over 4 million YouTube views within 24 hours and reached 16 million YouTube views within only 3 days.
Agency: BBDO Bangkok
Chief Creative Officer: Anuwat Nitipanont
Creative Director: Nopharit Dusadeedumkoeng
Creative Group Head: Annop Khunwong
Copywriter: Ratanaparn Songsermsawad
Group Account Director: Piya Chongmonkhong
Producer: Toungrak Jiravatanarungsri
Production company: Wakeup rabbit
Director: Pagorn Jungrungruang