Leo Burnett Group Thailand releases new Thai Health Promotion Foundation campaign partnering with the Major Cineplex
The Leo Burnett Group Thailand has created a new three spot campaign for the Major Cineplex and Thai Health Promotion Foundation.
The mission of Thai Health Promotion Foundation is to encourage Thai people to live healthier by exercising regularly and reduce smoking and alcohol consumption.
For this campaign, Thai Health Promotion Foundation got complimentary spots from Major Cineplex Cinema to inspire people to turn off their mobile phones while watching movie.
The challenge was to develop a series of cinema ads that can communicate to people to turn off their mobile phones and convey the Thai Health Promotion Foundation’s missions seamlessly.
The first spot titled ‘Space Trooper’ tells the story of the liver, who doesn’t like to be with an alcoholic, just as the mobile phone doesn’t like to be with a phone addict in the cinema.
In the same way no one wants to be close to smokers so the second spot ‘King Kong’ showcases how no one wants to be close to someone who uses a mobile phone in the cinema.
Finally, exercising continuously gives the best result for fat burning, the third spot ‘Ogress’ shows how watching a movie continuously without getting disturbed also gives the best enjoyment.
Client: Major Cineplex Group and Thai Health Promotion Foundation
Agency: The Leo Burnett Group Thailand
Chief Creative Officer: Sompat Trisadikun
Creative Director: Piti Pongrakananon
Copywriter: Vachira Pashekrepapon, Patipan Srilapan
Art Director: Kroekkiat Chanthakitnukul, Bunyawee Thanyapitak, Sompat Trisadikun
Account Management Director: Tida Vibulvanich
Account Director: Kanitta Chartpong
Account Executive: Maythavee Jariyanoppanan
Agency Producer: Sarawut Lertkittipaporn
Production Company: Mum Films
Film Director: Suthon Petchsuwan
Production Producer: Nara Montrekul Na Ayudhya
Cinematographer/D.O.P: Teerawat Thitikornwanich