Dentsu Hong Kong announces the promotion of Simone Tam to the role of CEO, dentsu Hong Kong, reporting to Cheuk Chiang, CEO, Greater North, dentsu Asia Pacific. Tam will be responsible in leading the network’s Creative, Media and CXM Service Delivery Lines in Hong Kong. This is in addition to her role as the CEO, Creative, dentsu Hong Kong.
In her new role, Tam will be responsible for driving the network’s transformation agenda, building greater connection for clients with the full suite of dentsu’s service offerings, while strengthening the business operational rigor under its simplified model.
Having worked in the U.S, China and Hong Kong, and with more than a decade of experience leading agencies across the region, Tam has established herself as one of the most visible agency leaders in Hong Kong. Prior to joining dentsu, she led DDB Hong Kong and Guangzhou for five years as the group CEO and was recognised as one of the Top Five Agency Heads by Campaign Asia-Pacific in 2012 and 2013.
Chiang said: “Simone is an entrepreneurial leader with a remarkable track record in delivering growth. She joined the dentsu network through mcgarrybowen in 2015, where she led both our Hong Kong and Shanghai offices. Under her leadership, the business went through transformational success, winning highly coveted awards, achieving great fame and industry-wide recognition. Her growth mindset, strong client focus and industry know-how make her the ideal leader for dentsu Hong Kong. We could not have asked for a more experienced chief and I am confident that Simone will continue to excel and take the group from strength to strength.”
Tam said: “I am incredibly honoured to be entrusted with this role and responsibility at one of the most crucial moments in our business. We are living in an unprecedented era of change. It is more important than ever that we find ways to create value and make meaningful progress for our clients despite the tough economic climate. At dentsu, we have gone forward with a simplified business model to best activate our combined resources and capabilities, to build integrated business solutions anchored in human insights, data intelligence, creativity and innovation. I look forward to working with the team, our clients and partners to navigate the new norm. and unlock greater value for our clients.”