Grey Group Singapore (Grey) is pleased to be appointed by FWD Singapore on a 12-month deal, with option to extend for another year, taking over the mantle from incumbent DDB Asia Pacific.
With the appointment, Grey will be the lead agency for all integrated and creative campaigns, while offering strategic counsel and advice on brand strategy.
The appointment comes after a 4-month process that saw 19 agencies involved in the pitch.
FWD started operations in Singapore in 2016 and is the insurance business of investment group, Pacific Century Group.
Konstantin Popovic (pictured), CEO, Grey Group Singapore, said: “We are absolutely thrilled and honoured to become part of FWD’s next growth phase. The brand’s pioneering spirit and ongoing commitment to innovation present tremendous creative opportunities. Coinciding with how this category could transform for the better in an ever-changing, fast-paced world, we can’t wait to create famously effective campaigns together.”