The UN wanted to start a dialogue with Chinese youth on the 2030 Sustainable Development Goals and, as the post-covid era communication relies more on technology, social media and big data, they partnered with WeChat – a platform with one billion users.
The campaign kicked off with a tragic animated film that went viral during the summer vocation among students, and raised awareness on the importance of environmental protection.
Within one week, the campaign had 83 media coverages and 40 million participants, with 7 million students joining the online dialogue.
Agency Producer: Ahjan Huang
Art Director: Ken Lin
Art Director: DONG XIE
Art Director: Sonja Xu
Business Director: Derek Song
Copywriter: Akae Wang
Copywriter: Zita Zou
Creative Director: Nando Correa
Creative Technologist: Addie Hao
Director: Ezequiel Torres
Director: Pablo Roldán
Executive Creative Director: Akae Wang
Executive Producer: Ivan Faerman
Executive Producer: Katherine Lee
General Manager: Vincent Li
Producer: Ruby Valls
Producer: Roy Zhang
Project Manager: Ninaw Lin
Project Manager: Susieshan Li