Joanna Ong-Ash has left AIA Singapore after serving as its Head of Brand and Corporate Communications for more than 10 years. This move marks her exit from corporate life, after a career span of more than 20 years.
Armed with an extensive experience and skills as a communications specialist, having helped her last company launch several first-in- market solutions, and winning several awards and accolades in the process, Ong-Ash has now established her own communications practice, Bravery Communications which aims to help brands create compelling narratives that connect bold ideas with the right audience.
Ong-Ash has also concurrently been appointed as the consulting lead in Singapore, for Hong Kong-based marketing consultancy, Neon Leaders as part of its expansion plans in the region.
“I am passionate about growing brands that engage,” said Ong-Ash. “I believe that developing a strong, compelling narrative is critical to develop a brand which is relatable and loved – just as clients hire agencies they look forward to working with, people buy products and services from brands they like. This is the foundation for which I am establishing my own communications consultancy.
“Having spent the last 25 years shaping global brands on the other side, I recognise the importance of the brand to drive business outcomes and this is what I look to do for my clients.”
Throughout her career, Ong-Ash’s communications experience spanned both regional and local roles across local firms as well as MNCs including blue-chip firms where she built her knowledge on the focus of developing consistent end-to-end integrated communication strategies that enhance consumer preference to the brand and deliver sustainable customer value and demand-led profitable growth.
Before her stint at AIA, Ong-Ash had held senior marketing and communication positions at several financial institutions including Aviva Singapore, American Express, MasterCard Worldwide, DBS Bank and United Overseas Bank.