R/GA Shanghai has hired Kelvin Leong to the role of Executive Creative Director. Leong brings with him 13 years of creative experience in China and has additionally held APAC leadership roles across both 4A agencies and boutique agencies.
A creative veteran in the industry, Leong will be responsible for leading the creative vision for R/GA Shanghai. He has worked over two decades serving numerous brands which include: Coca Cola, P&G, Toyota, Sony, Guinness, Visa, FedEx, PepsiCo, Mini Cooper, Unilever, KFC, China Merchant Bank, Tsingtao Beer, The North Face, Oakley, Converse, Air New Zealand and Shanghai Disneyland Resort. Leong has previously worked at Grey, McCann and Saatchi & Saatchi Malaysia before working in China with BBDO, Ogilvy and others.
Leong is also highly awarded for his creative prowess over the years and has received recognition from global and regional award shows such as Spikes, AdFest, AWARDS, D&AD, Clio, One Show and Cannes.
“I always believe that curiosity helps strip away layers that mask insights to a problem. I feel R/GA operates the same way. We are curious about things. By uncovering great human insights, and applying new world tech, we can produce breakthrough ideas.” said Leong.
Seamus Higgins, VP Chief Creative Officer, R/GA Asia Pacific said: “We are incredibly excited to have Kelvin join the team. His talent, creative energy and passion are really going to help us continue to elevate the quality of what we can do for our clients.”