VVS Laxman’s on the lookout for the next great player in this new Tata Pravesh film via Wunderman Thompson South Asia
Wunderman Thompson South Asia has created this film for Tata Pravesh starring India cricket great, VVS Laxman. Laxman was known for his inner strength and style, characteristics that are true of Tata Pravesh as well.
The film takes place in Laxman’s home, where he talks about how, from the day he has retired, he has been on the lookout for the next great player. Someone who has the inner strength to perform even when the pitch is on fire. Someone who can play a long innings, not laboriously but with style.
Historically, wood has been the material of choice consumers seek in a door. In an attempt to alter behaviour in favour of steel, Tata Pravesh, a brand of doors & windows from Tata Steel, recently launched the Akela Hi Kaafi Hai (AHKH) multi-media campaign with Gajraj Rao as the brand ambassador. The objective was to drive awareness of and consideration for steel wall opening solutions by highlighting features like unmatched strength, termite & fire resistance and zero maintenance.
P. Anand, Chief – Services & Solutions, Tata Steel Ltd., said: “Tata Pravesh steel doors and windows with the elegance of wood, combine strength, style and durability. They are a one-stop solution to many hassles in the existing door / window offerings. The film draws a parallel between the brand and VVS Laxman who embodies the qualities of Tata Pravesh.”
Vijay Jacob Parakkal, Senior VP & Managing Partner, Wunderman Thompson, Kolkata, said: “One can never forget Laxman’s fantastic innings at Eden Gardens and his epic partnership with Dravid. The perfect mix of grit, determination and style that characterized that partnership is echoed by Tata Pravesh, which combines the strength of steel with the elegance of wood.”
Client: Tata Pravesh – a brand of Tata Steel.
Agency: Wunderman Thompson
Vijay Jacob Parakkal, Sr. VP & Managing Partner
Moeinuk Sengupta, Creative Director
Aniket Chatterjee, Copywriter
Nilanjan Sarkar, Client Services Director
Production house: Talking Tree Media
Director: Ann Kurian
Client Servicing Manager: George S.
Assistant Director: Abhishek Sarkar
Camera Assistants: Abhilash, Nandan
Art: Sherry Zacharias
Editor: Sanjay Jayaprakash
VFX Editor: Naveen B