BLKJ Singapore lands RSAF appointment following multi-agency pitch
January 22 2021, 10:45 am | | 3 Comments
Following a multi-agency pitch, BLKJ Singapore has been awarded the contract to drive the RSAF’s recruitment efforts for the next 3 years.
The agency will develop fully integrated campaigns across ATL, BTL, digital and on-ground platforms.
“We are thrilled to be given this opportunity. The Air Force is not just one of the most important organisations in Singapore, it’s also one of the most inspiring places to work: a place where science, engineering and tech come together with guts, wits and willpower. We hope to show young Singaporeans that this is where they will find the greatest versions of themselves,” said Rowena Bhagchandani, CEO and Co-Founder at BLKJ.
The RSAF appointment is amongst several key business wins in 2020 for BLKJ. This includes being selected to promote Singaporean brands amid the challenges of Covid-19.
3 Comments
Congratulations. Now I have to find a new job.
Never before in the course of advertising has an agency owned so long a contract on so few memorable campaigns.
Excellent! Good on BLKJ for the win!
Not a fan of their work or personnel, but anyone who rubs DDB’s nose in their arrogance deserves a shout-out.