Tax season is now upon us and to ease this stress, dentsumcgarrybowen Hong Kong presents a simple tax-saving answer, with their latest campaign for Manulife’s tax-deductible solutions.
The team has turned to Hong Kong’s most iconic cartoon character, McDull, who vouched for Manulife’s VHIS promotion in June last year. And this time, for the first time, McDull brought his extended family members onboard, to take full advantage of Manulife’s tax-deductible solutions, highlighting that: Saving Tax Couldn’t Be Any Easier With Manulife.
The campaign comes with a series of videos featuring McDull and his friends and family. Through their humorous conversations, McDull learns how easy it is to maximise tax benefits with Manulife whilst enjoying extra protections for himself and his family.
Jeffry Gamble, Chief Creative Officer, dentsumcgarrybowen, said: “McDull is an eternal optimist, always looking on the bright side of life. People are genuinely intrigued by his stories. Having McDull’s family making their first appearance on our campaign allows us to introduce family component to tax-saving topic, highlighting how much benefits one can enjoy with Manulife’s tax-deductible solutions.”
Running until the end of March, the adorable McDull and his family will appear on Hong Kong’s most popular online platforms, digital sites, as well as outdoor spaces with high footfall, such as MTR stations, buses, and billboards.
Manulife is one of a few insurers capable of offering all tax-deductible solutions, namely Voluntary Health Insurance Scheme (VHIS), Qualified Deferred Annuity Policy and the MPF Tax Deductible Voluntary Contributions account, to customers as a one-stop shop.
Isabella Lau, Chief Customer Officer, Manulife Hong Kong, said: “Tax deduction can be significant, and we are here to assist our customers with simple and easy ways to not only maximise their tax benefits, but also provide well-rounded medical protections and help them save more for their retirement. We wanted to remind consumers, while they are busy working out their tax payments, to take full advantage of our products before the next bill hits.”
Client: Manulife Hong Kong
Simone Tam, CEO
Jeffry Gamble, CCO
Keith Liu, Creative Director
Blue Wong, Associate Creative Director
Him Chan, Senior Art Director
Elaine Chan, Assistant Art Director
Christy Leung, Head of Creative Services
Pamela Law, Creative Services Executive
YeeChing Wong, Integrated Brand Strategist
Michael Chan, Group Account Director
Tim Lam, Senior Account Manager
Sharon Ling, Account Executive