BBDO Singapore have added a creative and affectionate twist to their greeting card for Chinese New Year 2021.
This year, Chinese New Year and Valentine’s Day fall close to each other so BBDO Singapore wanted send the clients all the luck and love the year has to offer with a single greeting to mark both occasions.
Using the Year of the Ox and the symbolic XOXO phrase commonly associated with love and affection, the agency created a simple way to commemorate both dates. A simple flip of the card turns the CNY greeting into a Valentine’s Day message – creating an unforgettable token that they hope will leave a smile on everyone’s face.
CCO: Tay Guan Hin
Senior Copywriter: Imran Chaudhry
Associate Creative Director: Malcolm Wee