Directors Think Tank and Hakuhodo Malaysia take the new Toyota Yaris and Vios on a Virtual Race in latest campaign
Hakuhodo Malaysia and Directors Think Tank have created the latest spots for Toyota Yaris and Vios.
“Vios and Yaris have both made good impressions in Malaysia. We want to continue building the image of Vios and Yaris not only as excellent cars, but also as brands that play a part in today’s young audience’s lifestyle. Data shows that the gaming world is one of the most popular topics on the internet among Malaysian young adults. So, when we planned the film concept together with our clients at Toyota, and also with Think Tank, we tried to go deeper into this trend – telling the story of Vios and Yaris by merging a virtual world with reality. At the same time, we avoided the conventional style of most car brand films” says Nicholas Kosasih, ECD, Hakudodo Malaysia.
Co-directed by Directors Think Tank directors, Kelvin T and Shin Murota, they were keen to elevate the experience of automotive films. Featuring brand ambassadors Janna Nick and Shukri Yahaya, the film was shot on a real location, with striking 3D elements and graphics added to create a futuristic gaming world.
Shin Murota, Co-director, DTT, said: “A lot of planning and discussion with our in house post production team, DTT Post was required before, during, and after the shoot to ensure we got the look and feel right.”
Kelvin T, Co-director, DTT, says: “We knew we would be building a detailed and intricate background full of graphics but we didn’t want the shots to be restricted to static cameras and lock-off shots. So we shot it like a normal commercial. All live action in a live location with tracking vehicles and even FPV drones. At times scary cause we weren’t if we could track some of the shots but the post team delivered”
After two labour intensive months, Zoe & Bruce created our virtual world. VFX compositor Chris Cheng joked, “I don’t think I have ever rotoscoped this many frames for a film in my entire life! But we wanted to knock it out of the park!”
Credits
Client : UMW Toyota Motor Sdn Bhd
Agency : Hakuhodo Malaysia
CCO: Woon Hoh
ECD : Nicholas Kosasih
AV Producer : Max Tan, Rea Lam
Creative Group Head: Matt Wang
Copywriter : Aaron San, Indra Irwan
Art Director : Fikri Kamarudin, Tuan Shakir
Client / Account Servicing : Yennie Kiew, Kamiru Taniguchi, Lisa Nading, Hooi Yee
Production Co: Directors Think Tank
Film Directors : Kelvin T & Shin Murota
Exec Producer: Intan Sham
Production Team : Alexsis Carreon, Josephine Lim, Deshen Heng, Lee Zin Yau
DOP : Julian Oh
Production Design : SeniLab
Editor : Pan Chi Peng (Pan)
Post Co: DTT Post
Post Producer : Siva Jeeva
3D Design: Zoe Yoong, Bruce Lee
VFX Composition: Chris Cheng
