A new campaign out of BBDO Bangkok that shows how most Thai parents avoid discussing the topic of sex with their children as they believe it is a shame topic and feel inadequate.
As a consequence, children are prone to consult on sex with their friends or find information from the internet rather than from their parents. This can lead to misapprehension about sex.
Thai Health Promotion Foundation has always played a part to encourage parent-child sex communication as they believe that it can reduce children’s at-risk sexual behaviour. Their role is to change Thai parents’ attitude towards sex, to provide guidance on how to start a conversion and also give correct information about sex.
The ‘Sex Talk’ campaign was developed via BBDO Bangkok to illustrate how to be the parent that their children can freely discuss sex with. The Production Company is Mum Films.
The campaign includes six episodes, as part of the online series and a TV commercial.
The story is told through a family of five with each child encountering different sexual issues. Each episode focuses on one sexual issue with a solution and the Dos and Don’ts. Furthermore, the film also introduces a website, developed by Thai Health Promotion Foundation, aiming to provide knowledge about sex education and useful information for parents.