Colgate-Palmolive Malaysia extends agency partnership with Ogilvy Malaysia

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Colgate-Palmolive Malaysia extends agency partnership with Ogilvy Malaysia

Colgate-Palmolive Malaysia has extended its remit with Ogilvy Malaysia. The appointment will see Ogilvy undertake strategic and creative communications, digital, and social media duties throughout 2021 across all Colgate-Palmolive’s business including its oral care and home care brands such as Colgate, Softlan, and Elmex.


Ogilvy Malaysia’s appointment follows a it’s successful “Smile Strong Bersama” campaign for the client in 2020.

“We had a fantastic run with Ogilvy last year where they demonstrated strategic excellence in creative and content development, and a strong digital roll out which anchored our Smile Strong Bersama campaign to success. This has given us the confidence to extend our partnership with the agency to manage our entire portfolio of brands in 2021. We believe Ogilvy is one of the best creative agencies for us to collaborate and together we can continuously drive growth for our brands in Malaysia”, said Edith Marquez-Reyes, Marketing Director of Colgate-Palmolive for Malaysia, Singapore, Indonesia, & Brunei.

Marquez-Reyes said as the challenges from 2020 spillover into 2021, it is important for Colgate-Palmolive to continue demonstrating its commitment and value of creating a future everyone can smile about, focusing its effort in driving innovative products that will enhance the lives of people and driving higher relevance for their iconic brands.

Nizwani Shahar, Chief Executive of Ogilvy Malaysia said: “Colgate-Palmolive carries some of the most iconic brands that can be found in almost every household across the globe. We are so proud to be able to work with these brands alongside the Colgate-Palmolive team who have shown they are willing to take calculated risks to make their brands matter. Their commitment to sustainability really resonates with Ogilvy. With our deep understanding of local consumer needs combined with our integrated modern marketing approach, we look forward to doing more creative and innovative engagements to support and fortify their brand saliency in the market.”

Ogilvy will be driving the Colgate-Palmolive’s business in Malaysia by creating local campaigns in collaboration with Red Fuse, an integrated global WPP Team dedicated to serving Colgate-Palmolive worldwide.